PIM stands for Product Information Management and a PIM acts as a centralized hub for merchandisers to control all product and catalog data. A CMS with basic content models can act as a basic PIM but a dedicated PIM provides more features and functionality to manage much larger catalogs. A PIM absorbs data from multiple sources to create a single source of product truth that is then fed into other systems, such as a commerce platform or multiple sales channels.
Easy to use marketing dashboard. Fast content API for modern apps.